Keep each state separate
Prepared means a message exists. Scheduled means an intended time is recorded. Submitted means a sending action was accepted. Delivery reporting, where available, is a further observation with its own limitations. Reading, understanding and taking the intended action are different outcomes. Do not collapse these states into “everyone was informed.”
Ask what the report actually measures
Read the merchant’s definition for any status or metric you use. Check whether it describes individual messages, recipients, segments or a campaign aggregate. Note the reporting period and processing delay. A blank report can mean no activity, a delayed update, missing configuration or unavailable evidence. Treat it as unknown until the specific cause is established.
Use relevant human evidence carefully
A recipient’s reply may clarify understanding for that person, but it does not establish that the entire audience read the notice. Attendance or another later action may have several causes. Avoid assigning every outcome to the last message merely because it was recent. Keep the comparison period and other communication channels visible when evaluating usefulness.
Choose proportionate follow-up
Do not repeatedly send the same notice to force a reporting number upward. Consider the importance of the information, the audience’s preferences and the actual evidence of confusion. For routine announcements, a maintained reference and a clear reply route may be more useful than another broadcast. Critical communications require an appropriate process beyond this guide.
Read a fictional report honestly
If a report shows 100 submitted messages and 92 delivery observations, do not label either figure “people who understood.” The remaining eight require the service’s status definitions and timing context. A later reply from one person is one additional observation, not evidence about all 100. Keep those quantities in separate rows when reviewing the campaign.
Sources used for this page
These records support the facts and comparisons above. Merchant-controlled records are labelled so you can separate product claims from independent evidence.
- TXT180 feature documentation — Merchant documentation · txt180.com · Merchant-controlled · checked 2026-10-02