Define the audience without uploading a list
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Use aggregate counts and explicit unknowns before handling personal contact data.
Budget
Count more than contacts.
Connect audience, frequency, billed units and reply work.
Connect audience, frequency, billed units and reply work.
6 practical guides
Choose the question closest to yours.
New to the topic? Begin with the first guide. Otherwise, go straight to the question you need to answer.
Turn a calendar into a message plan
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Count useful sends by purpose, not by a marketing quota.
Build an announcement credit budget
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Recipients, sends and billed units all matter.
When does a picture justify the extra message cost?
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Use media when it helps the recipient complete the task—not just to decorate a notice.
Budget for replies, not just outgoing messages
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A broadcast inbox needs a person, a boundary and time.
Annual or monthly billing while use is uncertain?
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Compare the full commitment with the cost of learning that the channel is a poor fit.